Wedding Beauty Trends for 2024 Brides: The Natural Look

Feb 27, 2023

Traditionally, bright red has been the color of South-Asian brides, with bright red lehengas or sarees, bright red lipstick matching the nail paint, and the overall dramatic look. However, in recent years there has been a shift from bright colors and the dramatic bridal look towards a more natural and minimal look. Recently, Bollywood brides such as Alia Bhatt and Kiara Advani were also seen on their wedding day donning a natural look with pastel-colored outfits. 

Natural look is a style on its own, that emphasizes simplicity, minimalism, and most importantly authenticity. It is a styling technique that enhances and highlights the natural beauty, instead of concealing or altering it. A natural look can be created using lightweight makeup, natural colors, sheer makeup, simple basic hairstyles that showcase the individual’s natural hair texture, etc. A natural look is commonly linked with a look that is healthy, radiant, and effortless. It is gaining a lot of popularity, and rightfully so, because of how versatile and suitable it is for all types of settings.

The trend of a natural look is here to stay and make a regular appearance in 2024 weddings because of its emphasis on natural beauty and simplicity. This trend is a result of a strong desire for authenticity and sustainability in the wedding industry. Moreover, the natural look allows the bride to feel more confident and comfortable without having to conform to unrealistic beauty standards traditionally set by society. 

The Natural Look in Makeup

As a natural look involves highlighting and emphasizing one’s natural features, skin care is an important aspect of a natural look. Healthy, glowing, and radiant skin is an important component to achieve a natural look. Incorporating a daily skin routine that involves cleansing, moisturizing, and protecting the skin from the sun is vital. Using gentle skin products, not filled with harsh chemicals, and non- irritating to the skin is the key. Additionally, maintaining a healthy diet, hydration, and getting adequate sleep also help improve the overall appearance of the skin. 

Also Read: Latest and Trending Nude Makeup Looks To Try In 2024

Source: Flawless Beauty by Pauline

Natural-looking makeup is free of bright colors and is rather achieved by the use of neutral colors to match the skin tone of the individual. Using neutral colors for makeup is the best way to enhance one’s natural beauty without being overshadowed by bright and over-dramatic colors. Natural colors include colors that are soft and subtle like beige, nude, taupe, brown, etc. Neutral colors can be used to create a base with a foundation that matches the skin tone, and can also be applied to the rest of the face to achieve a subtle and cohesive look. The key points to remember in achieving a natural makeup look are healthy skin, using skin care products that are free of harsh chemicals, a healthy diet, and hydration, and finally using minimal makeup in neutral tones. 

Also Read: Top 10 Bridal Makeup Tips For Your Beautiful Dusky Skin

The Natural Look in Hairstyles

Source: Sam & Ekta Photography

Opting for a natural hairstyle for the big day is a beautiful and empowering choice. Natural hair is a hair type that has not been chemically treated or altered. It ranges from straight, to curly, wavy, etc., and is low maintenance not requiring daily heat styling. Natural hairstyles are versatile and can also be customized to complement the bride’s overall look. There are a variety of natural hairstyles for the bride to choose from, such as buns, braids, twists, and updos. These hairstyles can further be enhanced by adorning them with accessories such as flowers, pins, veils, and much more. 

Source: Meraki by Ritika

Updos with soft tendrils are a popular choice for brides to achieve a natural hairstyle. It is a great choice to showcase your natural hair in a polished and elegant manner. Soft tendrils are delicate and add a touch of romance to the overall look. This hairstyle is also versatile and can be customized to the bride’s preference. 

Source: Fashion Face Beauty

Loose waves and curls are other natural-looking hairstyles popular amongst brides. They are an excellent choice for brides wanting a natural and effortless look. Depending upon the bride’s preference this look can be customized by adding more loose waves and curls, which can also help achieve volume and texture or create soft bouncy curls to frame the face. To make this hairstyle even more natural looking use a sea salt spray or dry shampoo to add more texture. This will also help you to get a slightly tousled, beachy look. 

Also Read: 13 Latest South Asian Bridal Makeup Looks For Every Type Of Bride

Source: Manish Malhotra

Braids and twists are also great options to achieve a natural hair look. They are also a great way to add sophistication and elegance to the overall look. Braids and twists are a versatile choice of hairstyle for both short and long hair. Brides with long hair have the option of adding more twists and braids adding more volume and texture, whilst brides with short hair can create smaller and more intricate braids, adding a touch of style. 

The Natural Look in Nails

Source: Star Edmonton

Similar to a natural makeup look, a natural look in nails also requires healthy nails. Healthy nails can be achieved by maintaining good nail hygiene and care. This involves incorporating certain steps like: 

  • Washing hands regularly and drying the nails properly.
  • Using a moisturizer to hydrate the nails
  • Avoiding the use of harsh chemicals.
  • Wearing protective gloves while doing household chores to avoid exposure to harsh chemicals.
  • Consuming a balanced and nutritious diet. 
  • Healthy nails require vitamins and minerals, hence, ensuring adequate intake of the same.
  • Applying a base coat before using nail polish to avoid protecting the nails from chipping and staining.
  • Using acetone-free nail polish removers to prevent the nails from drying out. 

Traditionally speaking, brides have always had their nails painted in bright colors or over-the-top designs. However, with the changing mindsets, this is no longer the case. Brides these days are opting for natural-looking nails to complement their overall natural look. 

Source: Amrit Photography

To achieve a natural look for the nails, ditch the bright and bold colors, instead opt for earthy and neutral tones such as beige, nude, taupe, etc. that will help enhance the natural color and shape of the nails. Rock your natural nail shape such as square or rounded and use a top coat of clear nail polish to add shine. Finally, make sure the nails are well-manicured and moisturized. This is all that is required to achieve a fresh, natural, and effortless look for the nails to complement the overall natural aesthetic. 

Also Read: 23 Wedding Nail Ideas for Brides That'll Steal The Show

The Benefits of Natural Look

The day of the wedding is a momentous day in the bride's life when she wants to look her absolute best. Whilst the wedding industry is filled with plenty of choices for a bridal look, the natural look is gaining popularity, and rapidly. Natural isn’t only a beautiful look but also timeless and elegant. It is a classic look that will never go out of style, ensuring the bride looks beautiful on her wedding day and also in the photos which will be cherished for years to come. Natural looks are also easily customizable and can be easily created to suit each bride’s style and preferences. 

Donning a natural look comes with its dose of comfort as the natural look feels light to the skin which makes it easier for the bride to wear it for a long period, and well we all know the wedding day can be a whole day affair. Moreover, as the natural look enhances the bride’s natural features it helps the bride feel more confident in her skin which also helps her feel at ease and relaxed throughout the day. 

Another benefit of donning a natural look is that it requires minimal effort, and is low maintenance, which helps the bride enjoy her big day by not worrying about her makeup as it requires only minimal to no touch-ups. 

Also Read: HD Makeup vs Airbrush Makeup - Ultimate Guide


Source: Sabrina Makeup

Natural look is here to stay, as it is classic and timeless, and will overtake the wedding industry in 2024. It is low maintenance, customizable, easy to create, less time-consuming, and versatile. It gives the bride the confidence and comfort no other look can give, making it easier for the bride to enjoy her big day without having to succumb to unrealistic beauty standards. 

Featured Image: Cinderella Bridez

Edited & Photo Sourced: Neha Garg Ahuja

About Author


Sachi is a fashion enthusiast and a home decor hoarder. You will mostly find her cozied up on her couch hunting for new trends. When not on the couch, she spends her time baking cookies and cakes to satisfy her never-ending craving for sweets!

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