The studio is founded and owned by Lishma Patel, an accredited and skilled makeup artist. It is located in Orange County and offers exceptional hair, makeup, and henna services not only to clients in California but also beyond. Although the studio primarily caters to South Asian brides who want a one-stop-shop for their bridal makeover needs, it is also involved in providing professional makeup services for print ads, fashion shows, and dance performances for California-based fashion houses and dance companies. The studio also offers single event makeovers for various special occasions like engagement shoots, parties, baby showers, bridal showers, and photo shoots.